She Sells Seashell Swimwear ~ Margarita Mermaid

Margarita Mermaid Lingerie Briefs

When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash. As in my childhood I fantasized about being a beautiful mermaid.   My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales.  Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear. …

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Sweet Nothing Du Jour : Etta Longline Bra by Bravissimo

Bravissimo Etta

Yesterday,I was snooping around Bravissimo on my day off , checking out new additions to the sale section and seeing what the new arrivals looked like, and honestly this made my jaw drop:   The longline bra trend shows no sign of going away any time soon, and while Bravissimo has carried longline bras from Freya and Cleo before, this season marks the first appearance in from longline bras in their in-house collections (I’ve only been asking them to do this for aaaages). The first entry was the floral Esther…

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Lingerie Review : At Wacoal Europe’s Press Day


Showcasing their upcoming collections for next season, we were lucky enough to have a sneak peek at all the gorgeous new lingerie and swimwear from Freya, Fantasie, Huit, Wacoal, B.Tempt’d and Elomi. Yesterday, we headed to the Penthouse Suite at The London Edition for Wacoal Europe’s AW16 Press Day. And we weren’t disappointed! With a retro theme and rooftop balconies, it was the perfect place to show off all the new styles – and enjoy the sun! We fell head over heels in lust with these blush pinks tones and…

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Simply Yours make the perfect place to visit buy lingerie due their large size range

There is a handy ‘buy now pay later’ payment option that we must admit I frequently exploit, and it is particularly handy if you are not 100% which size you will need. Their returns services are exemplary and customer support excellent, that is always an excellent foundation for just about any store.Simply Yours make the perfect place to visit buy lingerie due their large size range (specifically for bigger bands and cup dimensions) and great selection of brands and designs.?   Spring/Summer time 2012 looks set to become another belter…

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Anita’s Momentum no wire hi-impact sports bra pictured here delivering this September

 Fit is critical. This is why I feel compelled to highlight, Anita’s Momentum no wire hi-impact sports bra pictured here in the power red version delivering this September. One of the original designs leading the way in innovation for this explosive category, Momentum (5529) is so inclusive; it covers sizes 30-46, A-H. How does this relate to Lingerie? It informs my wardrobe every day of the week. Sports bras, once the sole stake of sporting goods stores, are now a key inventory competitor in Intimate Apparel shops worldwide. What was…

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Playful Promises are doing some of the most exciting work in the independent lingerie world right now

  This is not ASOS or Nordstrom or Modcloth, this is a small independent UK-based lingerie brand who have listened to the demand of those of us sized out of core collections and have responded with some of the most impressive new plus size designs I’ve seen in ages. I especially adore how the bold sophistication and daring, graphic shapes of the core collections continue into their larger sizes. So often plus and full-bust pieces get watered-down and lose their edge, but Playful Promises’ Curve and DD-G collections look unmistakably…

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The unique French lingerie aesthetic so aptly captured in the collections of Madame Aime

This week Alison explores the unique French lingerie aesthetic so aptly captured in the collections of Madame Aime; luxury luxury intimates defined by a contemporary lifestyle .

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Curvy Kate decided to push back : Scantilly’s #TheNewSexyCampaign

What amazed me were the advertising rules. We, a blog promoting elegance, good taste and female self-esteem garnered through the mystical and mechanical world of artful lingerie, were rejected multiple times for images deemed “not appropriate”.  Why? Because the sumptuous female body photographed in lingerie sensually and sometimes fiercely was thought to be offensive. When our images were rejected, we would pull back and post something else. Shame on us.I have a love-hate relationship with Facebook. When it launched during my son’s freshmen year in college, I found the concept…

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Winners Q&A: Sophia Adams Is Curvy Kate’s New Star In A Bra


Beautiful, curvaceous and full of personality, Sophia Adam’s has been named as Curvy Kate’s new face and body for 2016.After weeks of battling it out, the winner of Curvy Kate’s Star In A Bra competition has finally been announced! As we’re over the moon that the gorgeous Sophia is the new Star In A Bra, we decided to catch up with her to hear all about what’s been happening since she was crowned the winner. Here’s what she had to say… Not only does Sophia win a load of Curvy…

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Be Strong, Be Beautiful ~ Bluebella Lingerie : the UK based lingerie company founded in 2005 by Emily Bendell

Bluebella, the UK based lingerie company founded in 2005 by Emily Bendell, represents everything we, at Lingerie Briefs, hope for in our quest to support women’s self-esteem.I discovered a new brand at Curvexpo NY last week, mainly because Easton International now representing them in the USA, insisted I take a look. Thank goodness I usually listen to them. Girls deserve to compete on equal levels without ever compromising their feminine identity.  Finally, history is in the making as female voices are becoming more relevant in the making of historic moments.…

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