Sweet Nothing Du Jour : Etta Longline Bra by Bravissimo

Yesterday,I was snooping around Bravissimo on my day off , checking out new additions to the sale section and seeing what the new arrivals looked like, and honestly this made my jaw drop:

Etta Longline Bra and High-Waist Brief by Bravissimo


The longline bra trend shows no sign of going away any time soon, and while Bravissimo has carried longline bras from Freya and Cleo before, this season marks the first appearance in from longline bras in their in-house collections (I’ve only been asking them to do this for aaaages). The first entry was the floral Esther longline bra, although I was taken aback by the small-for-Bravissimo DD-G size range and the somewhat wan, tepid design (it’s, you know, it’s fine, but there’s not much sizzle there). Etta, by contrast, feels like an absolute slam-dunk: the floral print and pastel shade make it a good fit with Bravissimo’s typically sweeter, safer offerings, but I love that it’s a pale mint green, rather than pink. The Satine cut is a plunging, cleavage-enhancing style, the lack of ribbons and lace makes it feel a little more chic and grown-up, and the dark accent colors lend it edge and elegance. I could see someone styling this with black sheer holdups and an elastic harness or waspie corset and looking incredible in it.

Bravissimo Etta



I also love that they’re offering a traditional bikini brief and thong alongside the (admittedly stunning) high-waist brief. I love high-waist briefs, and I love longline bras, but the two together do not love me back. I’m short-waisted with a soft midsection, so I like that I have the option to wear a lower-rise brief but still match it to my pretty bra.

Bravissimo Etta Longline

The final winning detail? The straps are convertible, so though you can’t wear the bra strapless, you can wear it with traditional, halter, or cross-back straps. Fantastic.

Bravissimo is a UK company, so the cup size progression is DD, E, F, FF, G, GG, H, HH, J. Note: I have found that Bravissimo bras run one size smaller in the cup than some other UK brands, and Satine in particular is small. Some folks choose to size up 1-2 cup sizes in this style.

What do you think of this style? Would you like to see more longline bras from Bravissimo? What shapes and colors would you like to see introduced?

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